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NEW YORK America Online has named three finalists in the review for its interactive creative and media duties, sources said. The client spends $55-60 million annually on online marketing, according to sources.
Contending are Modem Media in Norwalk, Conn., partly owned by Interpublic Group; independent Digitas in New York; and creative incumbent AtmosphereBBDO in New York, which is teaming with Omnicom Group sibling OMD, said sources.
Deutsch’s iDeutsch in New York also advanced, but bowed out due to workload, sources said.
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