Another Saint's Day as Consumer-Spending Occasion

And you thought young adults were the most secular segment of the American population. According to a BIGresearch survey for the National Retail Federation, 18-24-year-olds are the people most likely to celebrate St. Patrick’s Day. Seventy-two percent said they plan to do so, spending an average of $42.20 apiece in the process. Overall, the holiday is forecast to generate $3.64 billion in consumer spending. That’s down a bit from last year’s $3.76 billion. The report blames this downturn on the fact that St.