An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre

Fun nod to Pinocchio

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Last month, when Apple announced that its latest iPhone would lose the headphone jack in favor of bluetooth headphones, some consumers weren't so fond of the choice.

Now that the phone is out, it makes sense for Apple-owned Beats by Dre to pitch all the things you can do with its cordless headphones. The new 90-second spot, "Got No Strings," is the first work from Anomaly in Los Angeles, which won a review for creative duties in May (though several agencies, including R/GA, work for the brand.) 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in