Amnesty International "Death Penalty" | Adweek Amnesty International "Death Penalty" | Adweek
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Amnesty International "Death Penalty"

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Agencies have produced powerful PSAs for Amnesty International through the years. The latest, from TBWA\Paris, is one of the best uses of the group's candle of hope symbol I've seen. A call for "death to the death penalty" starts with scenes of various methods of execution rendered in wax. As a somber piano track plays, the barrels of a firing squad droop, a tyrant's salute begins to melt, etc. When each of the many variations of capital punishment has been reduced to a puddle of wax, the spot ends with an image of the lit candle and the message written in wax. It's a beautiful, artful treatment of a very ugly reality, and a provocative demonstration of the potential power of the group's work.--Eleftheria Parpis