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Apple, once untouchable in terms of marketing, has gotten a little roughed up lately.
For much of the decade, Apple got away with bashing longtime adversary Microsoft without repercussions. Apple also dominated the MP3 player category without a serious rival. But now, as Microsoft has reinvigorated its marketing and it navigates into the phone handset category, suddenly everyone is bashing Apple.
First there was the Microsoft “I’m a PC” TV spot from Crispin, Porter + Bogusky featuring a send-up of the dorky “PC” caricature in Apple’s “Get A Mac” campaign.
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