Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
People who care about the World Cup really, really care about it. And their enthusiasm can create the impression that even the U.S. has been swept up in Cup-mania. The Economist/YouGov polling offers a useful corrective to that notion.
Conducted June 19-22 (i.e., when the U.S. team was still in the midst of group play), it asked respondents to say how closely they’re following the tournament. Just 7 percent said “very closely,” with another 14 percent saying “somewhat closely.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in