Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The singin’ and dancin’ anti-smoking campaign from the American Legacy Foundation (by Arnold and Crispin, Porter + Bogusky) reminds me of the segments on Whose Line Is It Anyway when the cast members had to create off-the-cuff showtune-style routines. The results were usually more ordinary than awesome — and the same goes for Legacy’s musical forays.
The latest commercial, “Tough Love,” is neither better nor worse than earlier entries in the cycle. This ad isn’t awful by any measure.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in