American Heart Association Gets Emotional

Dalton Agency leads rebranding

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The American Heart Association has launched a new campaign that is an emotional departure from its image as a purely factual and educational resource.

The $4 million campaign, which includes digital, print, television and social media efforts by the Dalton Agency, kicks off today with a new spot for the AHA in Times Square. The AHA is hoping it will help people make a personal connection with the group's volunteers and partners as well as strengthen the brand's public image. 

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