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NEW YORK Amazon has agreed to purchase Zappos in an approximately $850 million deal that will keep the Zappos brand separate.
Zappos, which has gained notoriety for building its brand through a focus on customer service and a quirky corporate culture, will continue to operate independently, according to a letter company CEO Tony Hsieh wrote to employees. He said that the deal, which involves Zappos investors swapping their stock for Amazon shares, would not affect the Zappos mission.
“We
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