Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amana Home Appliances is quietly contacting agencies regarding its $3-5 million advertising account, according to sources.
The Amana, Iowa-based company declined to comment, but shops in the Midwest and Southwest have received inquiries, sources said.
A consultant is not involved.
The appliance maker’s account was last handled by Ingalls Advertising in Boston, but fell inactive when the company’s Lexington, Mass.-based parent, Raytheon Co., sold the home appliance and heating and air conditioning segments to privately held Goodman Holding Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in