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In an effort to build a digital search practice, San Francisco independent Eleven has hired Lisa Bari, the director of client services at AKQA Search. Bari is joining Eleven as director of search marketing, a new position at the agency.
In June, Virgin America expanded its relationship with Eleven, naming it the airline’s media agency of record. Eleven added responsibilities for activities like planning and buying for digital, search, and emerging media. Bari will now be responsible for search marketing for Virgin America and additionally lead Eleven’s search marketing business development efforts.
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