Anheuser-Busch Consolidates Digital Efforts on Bud, Bud Light and Stella Artois at AKQA | Adweek Anheuser-Busch Consolidates Digital Efforts on Bud, Bud Light and Stella Artois at AKQA | Adweek
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AKQA's Anheuser-Busch Win Comes Amid Growth

Shop opens new offices to serve marketers

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AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop.

Earlier this year, the agency landed Verizon Wireless' digital account. That win and business from existing accounts, including Nike, Delta and Turner Broadcasting, prompted the agency to open new offices in Portland, Ore., and Atlanta.

AKQA now has five U.S. offices; the others are in San Francisco, New York and Washington, D.C.

For A-B, AKQA will work on the Budweiser, Bud Light and Stella Artois brands out of its San Francisco office.

In hiring AKQA, the brewer has consolidated business that had been scattered among the brands' lead creative agencies: Anomaly (Bud), Translation (Bud Light) and Mother (Stella Artois).

The assignment includes online and mobile ads, application development and content creation.

"The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts," said Paul Chibe, vp of U.S. marketing at A-B.

AKQA's latest win comes four months after WPP Group moved to acquire the agency, which employs about 1,200 people worldwide and is projected to end the year with about $230 million in revenue. The deal closed in July.