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To help fuel expansion, Firehouse Subs has selected MARC USA for creative chores following a review led by consultancy Select Resources International.
The fast-casual chain currently operates more than 900 restaurants in 43 states, Puerto Rico and Canada. The company plans to double that number over the next five years, said co-founder Robin Sorensen in a statement. Sorensen believes MARC "could help us break through."
Firehouse said it would spend $30 million annually on marketing. The brand spent about half that amount on ads in 2014 and $7 million through the first half of this year, according to Kantar Media.
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