This Agency Uses Data and Strategy to Solve Problems for Restless Marketers

Mechanica counts Saucony and AeroLife as clients

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Specs
Who (L. to r.) CEO Ted Nelson; contact strategy director Micah Donahue; founding partner, cd Jim Garaventi
What Full-service digital agency
Where Newburyport, Mass.



Ten years ago, agency veterans Ted Nelson, Libby DeLana and Jim Garaventi wanted to work on the front lines of brand development. When they realized forward-thinking brands weren't asking traditional shops to execute digital ideas, they created their own agency.  

The 25-person Newburyport, Mass., shop prides itself on helping brands solve problems by relying on strategy and data.

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