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Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their own personal brand, but when it came to a larger client's brand, the agency found new hires didn't really have a clue.
VML teamed up with the Missouri School of Journalism and created a social media course, titled Advanced Social Media Strategies, designed to better prepare young people for the demands of entry-level social media positions today.
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