The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched social and community activism ad of all time, behind "Kony 2012."
And across earned and social media, the campaign garnered more than 1 billion impressions in its first two months, the Ad Council says.
There was plenty of love for the R/GA-produced work at last week's Cannes Lions festival, too. It won eight Lions—a record for an Ad Council campaign—picking up a gold and two silvers in Direct, a silver in Outdoor, a bronze in Titanium & Integrated and three more bronzes in Cyber (including one for spatial tech).
The Ad Council got a chance to celebrate the Cannes success in the best way possible—by bringing the campaign to NYC Pride on Sunday, a day after the festivities wrapped up in Cannes. Check out the video below from Sunday's event, showing how the "Love Has No Labels" message has resonated with the LGBTQ community.
"I continue to be inspired by how 'Love Has No Labels' has been embraced by people throughout the world," said Lisa Sherman, president and CEO of the Ad Council. "We're thrilled to be recognized by Cannes Lions and can't wait to continue to extend the unifying message that 'Love is love.' "
Check out the original video below: