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Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard.
The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
The win came after a pitch against three other shops Pernod declined to identify. Beyond traditional ads, the assignment includes digital and social-media marketing, events and in-store marketing. Media spending has yet to be determined.
Other Pernod Ricard brands that TBWA handles include Jameson Irish Whiskey, Martel cognac, Royal Salute Scotch whiskey and Campo Viejo wines.
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