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Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources say both Jim Beam and Belvedere Vodka have reached out to agencies.
StrawberryFrog won account responsibilities for Beam Global Spirits & Wine’s base brand, Jim Beam Black and Red Star in January 2010, replacing longtime agency Energy BBDO in Chicago. Execs at StrawberryFrog couldn’t be reached for comment.
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