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As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant and survive, invention must be the industry’s focus. A burgeoning maker culture, conceiving and creating true firsts, is here—and the establishment has come to the sober realization it can be disrupted at anytime by anyone with a great idea and armed with the ultimate leveler: digital technology.
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