'Adweek,' Google Partner on Publishing Revenue Model
Site soon to feature microsurveys prior to select articles
Adweek’s editors, reporters and designers spend a lot of our time thinking, writing and talking about the transformational impact digital technology is having on the businesses and people we cover. Since we also live in that world, though, and are feeling the same pressures, we need to monetize our digital assets to ensure that the Adweek brand continues to be a vibrant going concern. To that end, Adweek has partnered with Google on a new Web-based revenue play.
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