Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50

Turf'd Up builds out the brand's partnership with the rapper

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered sports personalities.

Snoop Dogg may seem like a strange choice for a football talk show host, but he's an avid fan and earlier this year Adidas tapped the entertainer to be their head of football development.  

The trailer (see below) for the eight-episode series, Turf'd Up, was released today and the first episode will post to Snoop Dogg's Youtube channel, WestFest TV—which has 1.3

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in