Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50

Turf'd Up builds out the brand's partnership with the rapper

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Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered sports personalities.

Snoop Dogg may seem like a strange choice for a football talk show host, but he's an avid fan and earlier this year Adidas tapped the entertainer to be their head of football development.  

The trailer (see below) for the eight-episode series, Turf'd Up, was released today and the first episode will post to Snoop Dogg's Youtube channel, WestFest TV—which has 1.3

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