Adidas Boston T-Shirt Supports Marathon Victims' Fund | Adweek Adidas Boston T-Shirt Supports Marathon Victims' Fund | Adweek
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Adidas Boston T-Shirt Supports Marathon Victims' Fund

Sponsors, other brands contribute to the cause

Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported. Adidas, the marathon's official sponsor, is charging $26.20 for the blue-and-yellow "Boston Stands As One" shirts, available online for a limited time.

Several other marathon sponsors have made contributions to The One Fund to offset victims' medical expenses and other needs. Boston Beer Co. will donate all proceeds from the sale of a special brew as well as donations from visitors who tour its brewery. John Hancock financial company, Bain Capital, Partner Healthcare and AT&T have all pledged $1 million to the fund. Massachusetts' most ubiquitous supermarket chain, Stop & Shop, and its parent Ahold USA, have pledged $500,000. The Verizon Foundation and Dunkin' Brands have pledged $100,000. Other contributors include Bank of America, the Boston Red Sox and the Boston Celtics.

As of today, The One Fund Boston has already raised over $10 million.

Though Adidas is one of the first major corporate Marathon sponsors to address the attack, many smaller companies and groups have made fundraising efforts. City Sports and the Portland Marathon are selling commemorative t-shirts. Packer Shoes will donate all of the proceeds from its New Balance Boston Marathon sneakers—available on the company's website—to the Boys and Girls Club in Dorchester. Boston band The Dropkick Murphys raised $65,000 in a day with preorders of a new 'For Boston' t-shirt.

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