Adams, Harkness & Hill has consolidated its marketing functions with Via.
Prior to the consolidation, the Boston-based investment bank worked with Via of Portland, Maine, on a project basis but had also doled out some work to freelancers. "It made business sense to consolidate," said Bridget O'Brien, principle of marketing and corporate operations at Adams, Harkness & Hill, which focuses its business exclusively on emerging growth companies.
"Via has the brainpower, the bandwidth and the culture that we want to work with," said O'Brien.
A national image campaign for the client, which is set to run in The Wall Street Journal and elsewhere, will break this quarter.