Brand Marketing

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

4A's calls for more diversity at agencies

Investors see promise in the 2-year-old platform.

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According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring a diverse group of employees.

Breaking down that 74 percent, 20 percent believe the industry is terrible, 29 percent said it's not great at hiring diverse people and 25 percent responded with mediocre. Additionally, 50 percent feel that agency culture is still discriminatory, but it's not as overt as before.