Ad of the Day: Wheat Thins

People (and puppets) go crackers for the Nabisco snack in Being's latest spots

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Wheat Thins has a sense of humor.

Stephen Colbert famously mocked, on the air, the exhaustive memo he had gotten from Nabisco detailing exactly how Wheat Thins should be presented on his Comedy Central show—the centerpiece of a long comedy routine in which he was forced to read an "apology" with a lawyer standing behind him at the end. And Wheat Thins told Adweek they couldn't have been happier with the segment.

Of course, they make amusing ads, too—including the Family Guy spot.

Now, the Nabisco brand is really going for broke with a pair of extremely funny spots that wouldn't look out of place on one of the nuttier web comedy sites.

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