Ad of the Day: Volkswagen

A man whose luck runs out makes his own in Deutsch's latest Passat spot

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Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put forth by Volkswagen in this new Passat spot—which employs a remake of the 1970 ELP classic by My Morning Jacket's Jim James.

Turns out the new treatment isn't a total bastardization (unlike other classic tracks in car ads we could mention). Both are meant to be ironic, though of course the VW spot—the automaker's latest safety messaging from Deutsch L.A.—doesn't

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