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It's a cliché to say execution is everything. But it is the exquisite implementation of a simple idea that makes this new Verizon Wireless spot, aimed at small businesses, so exceptional. Created by McCann New York, the ad sees kids running a lemonade stand that takes off when one of them is lent a Verizon smartphone by a generous parent. At least two other recent campaigns have as their premise, and even their entire plot, kids acting like adult businesspeople.
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