Ad of the Day: An Unloved Sprout Finds a Family in BBC One's Cute Christmas Ad

Animated redemption from RKCR/Y&R

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Are you a tiny sentient sprout-person who is hated by everyone, even at Christmas, when people are supposed to be nicer to other people (and vegetables)? Never fear. The stars of British TV shows have room for you at their table.

That's the strange, not very relatable but still somewhat cute premise of RKCR/Y&R's big new Christmas ad for BBC One. Directed by Smith & Foulkes—best known perhaps for their Honda ads through Wieden + Kennedy London—the BBC spot is narrated by current Doctor Who actor Peter Capaldi, and follows the plight of an unloved sprout as he navigates a mostly hostile winter wonderland.

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