Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial.
That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot below for Tesla Motors, which Musk runs as CEO and chief product architect. Wisely, they gave it an extraterrestrial theme, likely thinking that would also appeal to Musk, who founded SpaceX as well.
The result? Fawning tweets from both Tesla and its CEO—along with a tacit promise from the latter that the electric-car maker will hire Everdream for paid work in the future.
"We have no real connection to the vehicle but are passionate about what the brand and Elon Musk stand for.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in