Target has turned the grocery aisle into a runway.
The retailer, long known for its design sense, is launching a new campaign for its groceries that parodies fashion advertising—with models in slow-motion vignettes, against stark white backgrounds, showing off Target's "Everyday Collection" of cake mixes, laundry detergents and fresh packaged meats.
Cake mixes explode in different colors as a model crushes an egg with her hand in one spot. "Dominate that PTA bake sale," the voiceover says.
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