Ad of the Day: Subaru Couple: 'Let's Do That' | Adweek Ad of the Day: Subaru Couple: 'Let's Do That' | Adweek
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Ad of the Day: Subaru

Road trips are great, until you get naked in the hot springs

What could go wrong in Subaru's 'Let's Do That'?

Subaru, the Happiest Automaker, continues apace with its blitzkrieg of cheerfulness in this spot about a very game couple who, in the spirit of Subaru owners everywhere, are up for pretty much anything.

Because I am a broken person, filled with misery and fear, it pleases me to report that the spot—from Carmichael Lynch and director Lance Acord—ends on a down note, with the couple's anything-for-fun spirit getting them into a frightening hot-springs encounter with a really creepy hippie dude and his girlfriend that ends in …

Well, it ends in a cutaway, and the excellent actors agreeing with each other that "we shouldn't have done that."

The folks in this spot are cast to a T. The writing is also good—see how the guy is actually the more conservative (or maybe just skittish) one, even though he's the one who recommends most of the adventures. (Favorite bit: Him: "You know you're eating a bug." Her: "Right, because of the legs." Him, dropping to a crouch: "Uh-oh.")

A second new spot, "Nature Painting," also directed by Acord, shows a not-particularly-gifted painter passionately driving his car through the rain to get exactly the right light. The "Let's Do It" ad is better, though—very cute, right down to the banjo music and the not-too-expensive outerwear.

The little regret over … whatever happened in the hot tub is surely a small price to pay. Ha. Also the dialogue.

"Nice little massage?"

"Yeah, I'm not sure I need one!"

And scene.

CREDITS
Client: Subaru
Agency: Carmichael Lynch, Minneapolis

—Spot: "Let's Do That"

Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison 
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly

Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line Producer: Aristides McGarry
Director of Photography: Lance Acord

Editing House: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Brandon Porter
Visusal Effects: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix, Sound Design: Brahmstedt White Noise

Music: "Happy Go Lucky" (Aubrey Hainie)
Music Supervisor: Jonathan Hecht

On-camera Talent: Kevin Christy, Lauren Burns
Voiceover: Kevin Christy (man), Justin Beere (announcer)

—Spot: "Nature Painting"

Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Senior Writer: William Bloomfeld
Art Director, Associate Creative Director: Brad Harrison 
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly

Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line Producer: Aristides McGarry
Director of Photography: Lance Acord

Editing House: Whitehouse Post
Editor: Steve Jess
Assistant Editor: Tim Quackenbush
Visual Effets: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix, Sound Design: Brahmstedt White Noise

Music: "The Grandeur of Silver Sky" (Rebecca Gibson)
Music Supervisor: Jonathan Hecht

On-camera Talent: Aimee Shynn, Sean Dwyer
Voiceover: Aimee Shynn (woman), Justin Beere (announcer)

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