Sometimes love takes you places you weren't quite expecting, says Subaru.
Maybe it's because you're a grounded wife chasing your roguishly obnoxious hot-air-balloon-pilot husband to wherever the wind happens to send him. Or you're a father trying to help his young daughter catch a better view of the rainbow she spotted somewhere over the hill.
Wherever it is, Subaru wants to get you there, according to two new spots in the automaker's "Love" campaign from Carmichael Lynch for the 2013 Legacy and Outback. (Six more ads are forthcoming.) These first two ads, which play up the brand's off-road capabilities, are well produced but a little contrived. "Rendezvous," in particular, takes too fantastical a trip to be convincing and ends up feeling strained. "Looking for Gold," meanwhile, stays closer to reality, and while a bit sappy, is understandably so—maybe even resonant. It's also a nice extension of the campaign's father-daughter dynamic, previously in the brand's Emmy-nominated "Baby Driver" spot from 2010—and another reflection of advertising's broader shift away from doofus dads.
Still, as car ads go, neither spot strays far from the beaten path.
Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Dave Damman
Executive Creative Director: Randy Hughes
Copywriters: Conn Newton, Ellie Anderson
Art Directors: Michael Rogers, Brad Harrison
Director of Integrated Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: Andy Gorski, Kristen Stengel
Production Company: Gorgeous
Director: Vince Squibb
Executive Producers: Paul Rothwell, Jeff Baron
Line Producer: Rupert Smythe
Director of Photography: Alwin Kuchler
Edit House: The Whitehouse
Editors: Stephen Jess, Rick Lawley
Assistant Editors: Alejandro Villagran, Shane Reid
VFX House for "Looking for Gold": The Mill
VFX House for "Rendezvous": Randy Gackstetter, Volt
Online Artist: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix, Sound Design: Carl White, BWN
Title for "Looking for Gold": "Won't Let You Leave," Jenny O.
Title for "Rendezvous": "Going Somewhere," Gareth Dunlop
Music Supervisor: Jonathan Hecht
Composer: Gareth Dunlop
"Looking for Gold": Andrew Miller, Bluesette Miller
"Rendezvous": Barry Sherman, Brynn Horrocks, Emily Yancy, Cedric Scott
Voiceover: Justin Beere