Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign

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Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your fellow bikers? Where you can celebrate a birthday, reconnect with a long-lost friend or just engage in a little PDA?

There's a Starbucks for that.

The coffee giant rolled out its first global brand campaign on Monday. And the focus is very much not on Starbucks (well, kind of not on Starbucks) but on the millions of people who get together at its stores every day—and the stories they have to tell.

The feel-good theme is "Meet me at Starbucks," and the centerpiece—a five-minute-plus mini documentary by 72andSunny—shows people doing just that.

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