Ad of the Day: Staples

There are better ways to spruce up your office than screensaving it into shape

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Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story. A new Staples spot from David, the Ogilvy & Mather-owned ad agency that opened in Buenos Aires (and São Paulo, Brazil) earlier this year, somehow manages to make the purveyor of printer paper and folders seem practically cool by ditching the annoying red "Easy" button (you know the one) and embracing a little lo-tech quirk.

The hard truth, as the ad states, is that most offices are awful environments.

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