Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm

DDB work breaks on VMAs

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The State Farm-meister wants to pump … you up!

The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider) will star in the new Discount Double Check campaign.

Launching Sunday on the MTV Video Music Awards, the campaign by DDB Chicago will include four new TV spots as well as what the company is calling a "huge digital and social branded content push."

Aaron Rodgers, who has worked with State Farm for three years, will appear in two of the four spots.

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