Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta | Adweek Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta | Adweek
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Ad of the Day: Robert Redford and Will Ferrell Ludicrously Debate How to Help the Colorado River Delta

Fun way to tackle a dry subject

'Raise the River' vs. 'Move the Ocean'

Robert Redford wants to restore the Colorado River Delta, which has dried up severely over the past century, to its former lush glory through the "Raise the River" project.

Will Ferrell wants to tell him where to stick it.

Ferrell, you see, has his own plan. He doesn't want to bring the river back to the ocean. He wants to bring the ocean to the river—for the sake of the surfers.

This amusing five-minute back-and-forth between the two actors is probably the most compelling way to approach such a dry subject (figuratively and literally). There's a fun cameo by Kelly Slater, too, and Ferrell's MoveTheOcean.org site is a nice touch as well.

Nice work by Butler, Shine, Stern & Partners, with help from Funny or Die.

CREDITS
—Starring Robert Redford
Agency: Butler, Shine, Stern & Partners
Director, Executive Creative Director: Mike Shine
Senior Art Director: Joe Albert
Senior Copywriter: Jason Turner
Executive Producer, Cleaver: Richard Quan
Editor: Eddie Ringer
Assistant Editor: Dustin Leary
Producer: Meredith Ashworth
Account Executive: Alice Yom
Sound Design, Mix: Bob Edwards

Production Company: Republic Content
Executive Producers: Vince Genovese, Stephen McDonald
Producer: Vince Genovese
Director of Photography: Bridger Nielson
B Camera Operator: Dave Busse
Sound: Alex Raguini
Hair, Makeup for Robert Redford: Copper Perry
Production Assistants: Krystal Curley, Ana Livier Cortés

—Starring Robert Redford, Will Ferrell and Kelly Slater
Agency: Butler, Shine, Stern & Partners
Executive Creative Director: Mike Shine
Senior Art Director: Joe Albert
Senior Copywriter: Jason Turner
Executive Producer, Cleaver: Richard Quan
Editor: Eddie Ringer
Assistant Editor: Dustin Leary
Producer: Luke Rzewnicki
Account Executive: Alice Yom
Sound Design, Mix: Bob Edwards

Production Company: Funny or Die
Director: Ryan Perez
Producer: Katy Walker
Director of Photography: Aaron Ulrich
Camera Operator, Gaffer: Brian Lane
Production Designer: Tricia Robertson
Wardrobe: Marylou Lim
Hair, Makeup for Will Ferrell, Kelly Slater: Catherine Furness
Sound: Ryan Kaiser
Production Assistants: Ross Buran, Sean Boring

Some footage in the spot comes from the film Watershed: Exploring a New Water Ethic for the New West, which Kontent Films produced for the Redford Center. See a list of credits for that film here.

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