Ad of the Day: Ram Trucks Salutes Blue-Collar Workers in Big, Poetic Ad for Thanksgiving

'Praise' by The Richards Group is reminiscent of 'Farmer'

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Ram Trucks is giving thanks this holiday in classic Fiat Chrysler style with a big, sweeping, poetic paean to blue-collar American workers—in a 90-second spot from The Richards Group, airing Thursday, that gives praise to waitresses, janitors, mill and factory workers, fishermen and more, as well as the work they do.

The spot honors the "true everyday heroes" who may often struggle to make ends meet but always "labor to make their families and this nation strong," according to press materials.

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