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Prudential, the financial-services provider long branded as "the Rock," seems particularly bound to project a certain degree of orthodoxy. So, it's not a surprise that hot shop Droga5's much-anticipated and well-funded creative debut for the company doesn't feel all that groundbreaking. But in fact, it might be, for the client and the category. The shoot involved 100 cameras filming the same sunrise from coast to coast—an impressive feat of production, though it's not obvious from watching the video itself.
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