Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time

Debra Wilson waves her magic wand

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer.

Part of the problem was that the CP+B work was so fully realized—and in such a particular style—that it became limiting. The ads, from the SuperModelquins to the Funnovations, were always recognizable and well crafted, but they became a bit suffocating.

Lately, though, freed from those constraints, Old Navy has done some irresistible commercials.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in