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The NBA lockout might have pushed the season back by a couple of months, but just because there’s no professional basketball being played, that doesn’t mean absolutely no one’s playing. Nike’s Basketball Never Stops campaign attempts to (literally) shine a light on what happens when the professional season comes to an end and the “real” basketball devotees hit the courts.
“Spotlight,” the campaign’s debut spot created by Wieden + Kennedy Portland and Park Pictures and directed by Lance Acord, gives us a nice recap of how basketball’s biggest stars (and fans) spent their extended summer vacations—in the dark, under the glare of a lonely spotlight.
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