Ad of the Day: M&M's—Ms. Brown plays the dating game | Adweek
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Ad of the Day: M&M's

Ms. Brown plays the dating game

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As a chocolate-filled confection, how do you know if you’re being appreciated only for your sugary goodness, or for the real you? It’s an age-old dilemma that M&M's explores in its latest spot from BBDO in New York, “One Track Mind.”

Here we have a lunchtime discussion between very, very, very good-looking telenovela star William Levy and his paramour, M&M's candy Ms. Brown, who is also very good-looking—if you’re into eating chocolate. But while Levy has made a career out of being outrageously handsome (and, occasionally, “emoting”) on Mexican soap operas and Dancing With the Stars, Ms. Brown doesn’t want to be defined by her looks.

“Wow, you look delicious today,” Levy tells Ms. Brown. But that’s not what she wants to hear—so Levy reassures her that he loves her for what’s on the inside. But her insides are made entirely of chocolate, she points out. “And here I thought you loved me for my brain,” she adds, exasperated, leading Levy to wonder whether that, too, is made of chocolate. Lucky for Levy, Ms. Brown’s exasperation can only last so long before she, too, caves to the superficial and states the obvious: “Gosh, you’re handsome.”

In other words, sometimes it’s best to ignore what’s on the inside. Unless it’s chocolate. In that case, you should probably eat it.





CREDITS

Agency: BBDO, New York
Client: M&M’s
Title: “One Track Mind”
Chief Creative Officer: David Lubars
Executive Creative Director, Copywriter: Lauren Connolly
Executive Creative Director, Art Director: Tim Bayne
Associate Creative Director, Copywriter: Paul Bartow
Executive Producer: Bob Emerson
Producer: Chris Lenz
Music Producer: Melissa Chester
Production Company: Smuggler
Director: Bennett Miller
Edit House: PS260
Editor: Maury Loeb
Visual Effects: Laika/House
Creative Director: Kirk Kelley