Ad of the Day: Legacy

The Butler Bros. and Psyop magnify the focus on an unlikely source of toxic waste

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Attention smokers. You're not just destroying yourselves. You might also be destroying the planet.

As Earth Day 2013 has again reminded us, environmental advertising is often not as engaging as it should be. (Seen anything noteworthy today beyond the Google doodle?) But The Butler Bros. and Psyop do a fine job here of dramatizing an issue that likewise doesn't get the expert treatment it deserves. Flicking a cigarette butt into nature doesn't just cause wildfires—the toxic chemicals and carcinogens leach into soil, are poisonous to wildlife, and threaten to contaminate water sources.

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