Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

Mcgarrybowen's sequel to award-winning 'Illusions' spot

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What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never ends?

Honda and mcgarrybowen London have made just that for the 2015 CR-V, following up 2013's gold Lion-winning "Illusions" ad with another spot based on an optical illusion. It's called "Endless Road," and it shows a car on a hypnotic, infinitely looping, spiraling road to illustrate the never-ending quest to create the most advanced CR-V yet. 

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