Ad of the Day: Here's the Most Enchanted, Surreal, Least Bank-Like Bank Ad of the Year

CAA Marketing reaches for the sky with Umpqua

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Umpqua Bank tries something decidedly different for the financial services category with "The Seed and the Moon," a visually stunning animated short by CAA Marketing and Nexus director Kibwe Tavares.

The three-minute film is a parable about growth and humanity. It opens when a lone tree in a forbidding, Blade Runner-esque metropolis is torn apart by an earth-moving machine. One of its seeds manages to take root in the cracks of an alley. Nurtured by moonbeams, the little green guy grows and grows, ultimately shooting toward the clouds and utterly transforming the harsh urban sprawl into a sun-splashed, verdant wonderland.

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