Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

$30,000 and 24 hours to make people's lives better

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Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life.

That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto..

"The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek.

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