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Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life.
That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond Integrated Marketing, both in Toronto..
"The passion our customers have for giving back is just amazing," Dominic Mercuri, TD's chief marketing officer, tells Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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