Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Happy Inventors Day! To celebrate, GE has launched a series of films that bring good things to life with a bold new attitude.
Created by BBDO, the videos send GE engineers on "Unimpossible Missions" designed to highlight the company's problem-solving skills and the breadth of its cutting-edge technology.
"There's a whole branch of idioms called 'idioms of improbability' that describe things that are impossible or unlikely to occur," Michael Aimette, executive creative director at BBDO, tells Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in