Ad of the Day: Forget 'Plus Size.' JCPenney Just Bravely Stood Up for 'Fat Girls'

Mcgarrybowen salutes five women with an indomitable spirit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size Boutique+ puts the focus on five fabulous fat girls who are defying society's limited perceptions of what you're allowed to do beyond a certain size.

Popular fashion blogger GabiFresh, Project Runway-winning designer Ashley Nell Tipton, best-selling author Jes Baker, singer Mary Lambert and yoga lover Valerie Sagun give poignant and personal perspectives on their personal journey toward self-love.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in