Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data

Hip-hop video targets ad partners, and even fans of the talent

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The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand?

Social media star/E! Channel interviewer Josh Ostrovsky—better known as "The Fat Jew," but just feeling vaguely Jew-ish here, I guess—stars as the burly, bearded, rapping personification of Big Data. Singer/dancer Todrick Hall, whose MTV docu-series drops in August, appears as the rapping personification of Hadoop, the open-source software framework.

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