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It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of Professor Nathanial Burke, the advice-doling academic in RPA's "University of Farmers" campaign for Farmers Insurance. The spots are pretty formulaic, but often have nice flourishes, as Burke teaches prospective Farmers agents about the dangers lurking just around the corner—laundry fires, hailstones, flying farm animals—which are played out in rather over-the-top fashion for our viewing amusement.
"Suds," a new spot from the latest Farmers campaign, "It's Smarter to Have a Plan," follows that template to a T.
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