Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has cable instead of DirecTV. But now, the campaign is back, with NFL stars stepping into Lowe's shoes but with the setup otherwise basically intact.

In one new spot, we get Eli Manning versus Bad Comedian Eli Manning. In another, it's Tony Romo against Arts & Craftsy Tony Romo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in